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The Internet never fails to make us smile due to unexpected reasons. Thanks to the power of social media, we get an inside glimpse into small corners of the world. What we discover can make us think and laugh as well! A recent Tweet by Anand Mahindra made us do just that. In the Tweet, the industrialist posted a picture of a cafe in Denmark openly advertising itself as a “Husband Day Care Centre.” Sounds intriguing, doesn’t it? But what was the rationale behind such a sign board and why was Mahindra left impressed? Seems like the people behind the cafe really thought things through…
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In the picture, the entire signboard is visible. The text on it reads: “Need time for yourself? Need time to relax? Want to go shopping? Leave your husband with us! We look after him for you! You only pay for his drinks!” The cafe’s Instagram handle is also mentioned. In the caption, Mahindra wrote, “Innovation is not just creating new products. It’s also about creating entirely new use cases for an existing product category! Brilliant.” Check it out here:
Innovation is not just creating new products. It’s also about creating entirely new use-cases for an existing product category! Brilliant. 😊 pic.twitter.com/8rDMI91riJ
— anand mahindra (@anandmahindra) April 28, 2023
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The tweet has received 223.9K views so far. Many users were amused by the idea. Some were impressed by the ingenuity of such a label. Others made a few jokes and witty comments. “It’s win-win for both husband and wife,” wrote one Twitter user. Another said, “Ha ha.. what innovative marketing, sir.” Check out some of the reactions below.
Innovation in service industry & other industries with creative approach is the key to enhance business profitability & its continuous process.. those accepts it florish other struggle & vanish..— Nitin Tayade Khandvikar 🇮🇳 (@TayadeG) April 28, 2023
Absolutely agree! Innovation isn’t limited to inventing something entirely new; it can also involve finding new ways to use existing products.— efiletax (@efile_tax) April 28, 2023
They don’t need a day care Center. They are better at home without anyone. It’s not just innovation. It’s innovation to the peaks. Smart way of presenting things😃😃😃— Arvind Raghava (@ArvindRaghava5) April 28, 2023
where are we heading as a society & as a humanity 🙏🏻🙄😁— Swaroop D (@swaroopspaces) April 28, 2023
Real innovative idea— krishnasamivenkatesa (@kriselvan) April 28, 2023
It’s a win-win-win situation!— Rajesh Punjabi (@R113) April 28, 2023
pic.twitter.com/u87FCqeiKf— Shruti Mishra (@MarketerShruti) April 28, 2023
What did you think of the idea? Let us know in the comments below.
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About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.
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