Consumers: A Check on Misleading media
Digital media and advertising have become a part and parcel of our everyday lives. Advertisements, in particular, act as representation of products and services that inform, persuade, and remind consumers. The influential role it plays in shaping consumer attitudes makes it crucial that they represent the true nature of the product or service in a fair manner through appropriate means.
The advertising guidelines for self-regulation issued by the Advertising Standards
Council of India (ASCI) work hand in hand with the Central Consumer Protection Authority (CCPA) to lay down guidelines in consumer interest. According to the revised 2022 guidelines, any form of misleading advertisement can impose a penalty of up to Rs 10 -50 lakh on manufacturers, advertisers and endorsers. T...