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Elon Musk changing Twitter’s name to X results in massive decline in app downloads

23Aug

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Technology

Elon Musk changing Twitter’s name to X results in massive decline in app downloads

[ad_1] Rebranding exercises are complicated. While the actual name and logo change is the easy part, acclimatizing consumers to the new brand identity is the difficult bit. Recently, we saw Google attempt this when it decided to merge Google Duo with Meet, making them the same app. For months, Google kept both apps available even when it opened in a common interface. Then, it slowly began notifying users about the shift and the eventual merger took place. On the other hand, we have X (formerly Twitter) which completed its entire rebranding process in three days. And a report now reveals that it may have resulted in a hit to the app's download numbers.Eric Seufert, an analyst, posted different graphs on his X account and highlighted the impact Twitter faced in app downloads after changin...

Elon Musk wants to speak to Apple’s Tim Cook to cut App Store fees for Twitter creators

[ad_1] X owner Elon Musk wrote a long post urging users to support the creators on its social media platform by subscribing to them. The microblogging platform recently added a new feature to support content creators where users can subscribe to an account for bonus content, a ‘subscribed' badge, and even exclusive Spaces interactions. In the post, Musk said that the company has decided not to take any commission from the revenue generated through subscriptions to creators for the first 12 months and thereafter till a $100K payout has been reached. After that, it will only take 10 percent. The billionaire also said that he will speak with Apple CEO Tim Cook about the App Store fee structure to see if it can be adjusted to maximize creator revenue.In a tweet, Musk talked about the import...

New rule or special treatment? Apple App Store allows Twitter to be ‘X’

[ad_1] Elon Musk's social media platform X (formerly known as Twitter) recently underwent rebranding and the app is still making new changes with each day passing. The changes created problems for other companies like Apple about how exactly to treat these changes. Earlier, it was reported that Apple might remove the Twitter app from the App Store, but now it seems like misunderstandings have been cleared. Apple has, in fact, given Musk special treatment by allowing him to change Twitter's name to the single character “X” and these changes can be seen on iPhones and iPads now.More about X name on app storeOver the last few weeks, X is slowly transitioning to logo change and small tweaks in the app to fully discard the bluebird interface of the app. With the change, X is now listed in Ap...