Tag: X ad revenue

On Elon Musk’s X, influencers are minting money from misinformation
14Feb By adminNo Comments
Technology

On Elon Musk’s X, influencers are minting money from misinformation

[ad_1] Influencers on X are monetizing misinformation about conflicts in the Middle East, leveraging the platform's contentious policies that researchers say prioritize engagement over accuracy. Since Elon Musk's turbulent 2022 acquisition of X, formerly Twitter, the site has restored thousands of once-banned accounts and introduced a paid verification system that critics say has boosted conspiracy theorists. X also rolled out an ad revenue-sharing program for verified users, who often peddle hateful and false information to profit from the platform. "Cynical pay-for-play controversialists today deliberately induce anger for engagement to game Musk's platform into giving them more visibility, and therefore more revenue for their views," Imran Ahmed, chief executive of the Center for Co...
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MrBeast posts first video on X and gets Elon Musk boost! Will it bolster X’s video-first strategy?
16Jan By adminNo Comments
Technology

MrBeast posts first video on X and gets Elon Musk boost! Will it bolster X’s video-first strategy?

[ad_1] Ever since he took over X (formerly Twitter), billionaire Elon Musk has implemented a myriad of changes on the microblogging platform. It started with mass layoffs which saw the reduction in over 80 percent of X's workforce. Then, Musk stopped legacy verification and brought out Twitter Blue, following which Larry the Bird was phased out and Twitter was officially rebranded to X. All these changes have been introduced in a bid to make it a super app that can compete with China's WeChat, offering services such as audio, video, messaging, and potentially payments and banking. However, that isn't attracting advertisers on the platform, even though X's latest move involves becoming a “video-first platform”. Know all about it. X video-first platform strategy gets MrBeast boosterX has ...
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Elon Musk-owned X can lose up to $75 mn by the end of 2023 due to advertisers fleeing, says report
25Nov By adminNo Comments
Technology

Elon Musk-owned X can lose up to $75 mn by the end of 2023 due to advertisers fleeing, says report

[ad_1] The advertising woes for X (formerly Twitter) are growing by the day. Recently, the platform witnessed major companies pulling out of showing ads including Apple, IBM, and Comcast. Now, a new report claims that the Elon Musk-owned social media platform can lose as much as 75 million dollars by the end of 2023 due to the exodus of companies. It all started after some reports emerged claiming that Musk backed an antisemitic post on the platform last week. On X, Musk could be seen agreeing to a poster that said Jewish communities hate white communities. This has led several companies including Walt Disney and Warner Bros Discovery to pause their advertisements on the site formerly called Twitter. X faces advertising woesX has struck back and sued media watchdog group Media Matters, ...
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X paid nearly $20 million to content creators on its platform, reveals CEO
2Oct By adminNo Comments
Technology

X paid nearly $20 million to content creators on its platform, reveals CEO

[ad_1] Elon Musk completed his purchase of X (formerly Twitter) in October last year and his term began with brutal efficiency as he laid off a sizeable chunk of the staff, preferring quality of work over quantity of workers. Announcing his purchase, Musk declared “bird is freed”. However, that bird was given the boot recently as the Tesla CEO rebranded Twitter to X, aiming to develop it into a super app, much like China's WeChat. In the last few months, X has been also trying to push content creators to make content on its platform by offering payouts and has handed millions of dollars so far. X paying content creatorsIn an X post on September 29, X CEO Linda Yaccarino announced that the platform has paid nearly $20 million to content creators on its platform. The post said, “Create. C...
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