WWE leaning in to social media ahead of possible sale
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WWE, an organization that is already king of the ring on social media, will attempt to expand its online presence this year with the $6.5 billion sports entertainment company hinting that it may put itself up for sale. WWE surpassed 20 million followers on its flagship TikTok account during its most recent quarter, the first sports league to do so, and it's launching three international TikTok accounts after the WWE Español TikTok handle reached nearly 2 million followers in its first year, according to the company. WWE's presence online is already broad and it does not appear to be slowing down. The company's YouTube channel topped 92 million subscribers in the fourth quarter, making it one of only 10 channels on the platform to surpas...