Tag: WhatsApp business

WhatsApp Flows: What is this new automation tool and how does it work?
Technology

WhatsApp Flows: What is this new automation tool and how does it work?

[ad_1] On September 20, Meta, at the Conversations event in Mumbai, announced a set of new features for WhatsApp Businesses to enable them to build in-chat experiences for seamless interactions with their customers. Three features announced during the event were WhatsApp multiple payment options, Meta Verified badges, and WhatsApp Flows. And while the first two are easy to understand, the third feature has generated both curiosity and confusion in users. So, what exactly is WhatsApp Flows and how does it work? Let us take a closer look.What is WhatsApp FlowsWhatsApp has explained in its blog post, “We're launching Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal, or booking an appointment – all without leaving your chat. With Flows, b...
India is leading the world on how people have embraced messaging, says Mark Zuckerberg
Technology

India is leading the world on how people have embraced messaging, says Mark Zuckerberg

[ad_1] Meta CEO Mark Zuckerberg gave a virtual address during WhatsApp's Conversations event, held in Mumbai, on September 20. The event was held to launch a line-up of key offerings by WhatsApp Business including multiple payment options, customer experience flows, Meta-verified businesses, and more. During his address, Zuckerberg hailed India as a world leader in how people and businesses have embraced messaging as a better way to get things done.“India is a country that's at the forefront of a lot of what we're going to talk about today. You're leading the world in terms of how people and businesses have embraced messaging as the better way to get things done,” Zuckerberg said. Will Cathcart, head of WhatsApp, also took to X to speak about these launches. He said, “For everyone that ...
WhatsApp users can add items to their cart, send payment from all supported UPI apps: Mark Zuckerberg
Technology

WhatsApp users can add items to their cart, send payment from all supported UPI apps: Mark Zuckerberg

[ad_1] WhatsApp Business: Meta Platforms has announced several new features for WhatsApp Business at the Conversations event in Mumbai. Over the last few years, WhatsApp has become one of the go-to apps on our smartphones, replacing SMS as the primary form of messaging others. Meta has capitalized on this opportunity and rolled out new features time and again that promise to entice customers and keep them from switching to other apps. It has also become a platform for businesses to expand their base with WhatsApp Business offering customer-centric features. At its Conversations event, Meta today announced several new features for WhatsApp Business. Taking to X, Will Cathcart, Head of WhatsApp at Meta posted, “For everyone that chats with businesses on@WhatsApp, we've got lots of great i...
76% people see rise in pesky calls after interaction with WhatsApp biz accounts
Technology

76% people see rise in pesky calls after interaction with WhatsApp biz accounts

[ad_1] Around 76 per cent of respondents have claimed that they have noticed a rise in pesky calls or SMS based on their conversations with WhatsApp business accounts and their activity on Facebook or Instagram, online survey firm LocalCircles said on Wednesday. According to the survey conducted between February 1-20, 95 per cent of WhatsApp users surveyed by LocalCircles in India indicate that they get one or more pesky messages each day out of which 41 per cent claim to get four or more such messages daily. When contacted, a Meta spokesperson said that WhatsApp has built systems that make it faster for WhatsApp to suspend a business from sending messages when people provide feedback they have had a low-quality experience. "If a business receives excessive negative feedback we ...
Indian users prefer WhatsApp over other apps to interact with businesses: Report
Technology

Indian users prefer WhatsApp over other apps to interact with businesses: Report

[ad_1] According to a report, 86% of Indians message a business at least once a week, which is highest in the world. WhatsApp remains the most popular medium. India has reached an unconventional milestone when it comes to online consumer behavior. According to a research conducted by London-based data analytics and brand consulting company Kantar, India tops the list of countries when it comes to users interacting with businesses online via messages. The report highlights the consumer behavior pattern in India and it concluded that Indian consumers want to connect with businesses the same way as they do with friends and family.The Kantar global survey titled “Business Messaging Usage' delves into the relationship between businesses and consumers and aims to understand how they interac...