WhatsApp Flows: What is this new automation tool and how does it work?
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On September 20, Meta, at the Conversations event in Mumbai, announced a set of new features for WhatsApp Businesses to enable them to build in-chat experiences for seamless interactions with their customers. Three features announced during the event were WhatsApp multiple payment options, Meta Verified badges, and WhatsApp Flows. And while the first two are easy to understand, the third feature has generated both curiosity and confusion in users. So, what exactly is WhatsApp Flows and how does it work? Let us take a closer look.What is WhatsApp FlowsWhatsApp has explained in its blog post, “We're launching Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal, or booking an appointment – all without leaving your chat. With Flows, b...