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In gamechanger move, Walt Disney harnesses AI to stream ads that fit the mood of specific scenes

10Feb

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Technology

In gamechanger move, Walt Disney harnesses AI to stream ads that fit the mood of specific scenes

[ad_1] Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series.Dubbed "Disney's Magic Words," this tool introduces a new form of contextual advertising for the Disney and Hulu streaming services. It uses a combination of AI and machine learning to analyze and tag scenes across its library, identifying the contents, brands, images and mood. Brands can use these descriptive tags, known as metadata, to identify a specific scene or mood and then personalize messaging to match. "What that means is leaving broad demos (demographics) behind and buying specific audiences," said Geoffrey Calabrese, Omnicom Media Group's chief investment officer. "These m...

Disney Said to Near Multibillion-Dollar India Deal With Reliance

[ad_1] Reliance Industries Ltd., controlled by Asia's richest tycoon Mukesh Ambani, is nearing a cash and stock deal to buy Walt Disney Co.'s India operations, according to people familiar with the matter. The US entertainment giant may sell a controlling stake in the Disney Star business, which it values at around $10 billion, as opposed to piecemeal transactions weighed earlier, the people said, asking not to be named because the discussions are private. Reliance views the assets at between $7 billion to $8 billion, some of the people said. The acquisition could be announced as early as next month with some of Reliance's media units merged into Disney Star, the people said, without providing further details. Under the proposal, Disney will likely continue to hold on to a minority st...

Boycott Twitter? That Is What Some Want If Elon Musk Does THIS

[ad_1] Twitter Inc.’s top advertisers are being urged by dozens of advocacy groups to boycott the platform. Twitter Inc.'s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk lowers safety standards for content.The groups pressed companies including Apple Inc., Best Buy Co., Coca-Cola Co. and Verizon Communications Inc. in a letter to their chief executive officers Tuesday to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform. “Elon Musk is an erratic billionaire who has promised to roll back critical safeguards Twitter has put in place and replatform extremists who have repeatedly spewed hate, incited violence, and undermined our de...