Tag: twitter revenue

Musk Says Advertising Revenue on X ‘Drops Massively’ During War
18Oct By adminNo Comments
Technology

Musk Says Advertising Revenue on X ‘Drops Massively’ During War

[ad_1] Elon Musk said advertising revenue on X, the site formerly known as Twitter, “drops massively during war,” according to a post in response to an user's tweet about her payouts going down.His comment comes as X faces growing regulatory scrutiny in the European Union over concerns about potential violent or terrorism-related content on the social media platform.Musk didn't refer to any specific conflict in his post. [ad_2] Source link
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X could turn profitable next year, reveals CEO Linda Yaccarino
28Sep By adminNo Comments
Technology

X could turn profitable next year, reveals CEO Linda Yaccarino

[ad_1] Over the last 12 months, X (formerly Twitter) has undergone a multitude of changes. Elon Musk's acquisition of the microblogging platform has spurred controversy from day 1, with people calling measures such as the removal of verification, and temporarily limiting tweet views draconian. After managing the company as the CEO for a while, Musk appointed Linda Yaccarino as his successor. This change hasn't really moved people's opinions about the Musk-owned company, as its rival Threads soared in popularity as soon as it was launched by Meta. Despite this, X could turn profitable next year and most of its top advertisers are back, according to the CEO. On profits and advertisersAccording to a report by The Verge, at the Code Conference 2023, CNBC's Senior Media & Tech Correspond...
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X active users dropped, but in big surprise, Twitter Lite downloads saw 350% jump
29Aug By adminNo Comments
Technology

X active users dropped, but in big surprise, Twitter Lite downloads saw 350% jump

[ad_1] The rebranding of X (formerly Twitter) was likely the hastiest exercise of its kind ever undertaken. The entire process took three days and involved crowd-sourcing a logo, taking off all physical and digital logos of Larry the Bird and replacing it with the new logo, and even adding a gigantic X on top of the company's San Francisco headquarters. However, such a rapid rebranding often comes with some unexpected consequences, and in this case, it was a lack of spreading awareness towards the new name and logo. As a result, the weekly active users as well as the app ranking on both Play Store and App Store took a big hit. But surprisingly, Twitter Lite emerged as an unexpected winner in all this chaos.According to TechCrunch a report that quoted Sensor Tower data, revealed that whe...
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Musk Says Twitter Cash Flow Still Negative as Ad Revenue Halved
16Jul By adminNo Comments
Technology

Musk Says Twitter Cash Flow Still Negative as Ad Revenue Halved

[ad_1] Twitter owner Elon Musk said the company still has a negative cash flow because of its heavy debt load and a roughly 50% drop in advertising revenue.The social media site will “need to reach positive cash flow before we have the luxury of anything else,” Musk said in a tweet. Several top advertisers paused spending on the platform after Musk acquired the company last year over concerns about changes the billionaire could make. Earlier this year, Musk said that many of the advertisers who fled had returned, and that becoming cash-flow positive was imminent. “Almost all of them have either come back or said they're coming back,” Musk said in a Twitter Spaces in April.Advertiser spending dropped 89% to $7.6 million over a two-month period early this year, according to estimates for ...
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Elon Musk-led Twitter working on payments feature – Reports
31Jan By adminNo Comments
Technology

Elon Musk-led Twitter working on payments feature – Reports

[ad_1] According to reports, Twitter is working on a new payments feature. Twitter Inc is working to introduce payments on the social media platform and has begun applying for regulatory licenses, the Financial Times reported on Monday, citing people familiar with the matter. New boss Elon Musk is pushing Twitter to create new streams of revenue as it faces a drop in advertising income, following his $44-billion takeover of the company in October. The development on the payments feature is being led Esther Crawford, a director of product management at Twitter, according to the report, which added that the executive was emerging to be a key lieutenant to Musk. Twitter did not immediately respond to a Reuters request for comment. Musk had previously said that the Twitter acquisi...
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Twitter ads to change after fiasco
9Dec By adminNo Comments
Technology

Twitter ads to change after fiasco

[ad_1] Twitter will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords. Twitter Inc will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday. The new controls are part of Twitter's effort to reassure and lure back advertisers that have pulled ads off the platform since it was purchased in October by billionaire Elon Musk, amid reports from civil rights groups that hate speech has risen since the acquisition and after several banned or suspended accounts were reinstated. Twitter earns nearly 90% of its revenue from selling digital ads...
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Elon Musk: Apple threatened to yank Twitter from App Store
29Nov By adminNo Comments
Technology

Elon Musk: Apple threatened to yank Twitter from App Store

[ad_1] Elon Musk accused Apple Inc of threatening to block Twitter Inc from its app store. Elon Musk accused Apple Inc of threatening to block Twitter Inc from its app store without saying why in a series of tweets on Monday that also said the iPhone maker had stopped advertising on the social media platform. The billionaire CEO of Twitter and Tesla said Apple was pressuring Twitter over content moderation demands. The action, unconfirmed by Apple, would not be unusual as the company has routinely enforced its rules and previously removed apps such as Gab and Parler. Parler, which is popular with U.S. conservatives, was restored by Apple in 2021 after the app updated its content and moderation practices, the companies said at the time. "Apple has mostly stopped advertising on ...
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Irony of it all! Elon Musk Ties Tesla’s Fortunes to the Ad Business It has Long Eschewed
9Nov By adminNo Comments
Technology

Irony of it all! Elon Musk Ties Tesla’s Fortunes to the Ad Business It has Long Eschewed

[ad_1] If Twitter is unable to win back advertisers, Tesla’s CEO may have to keep selling shares. Elon Musk is fond of saying that fate loves irony. This go-to phrase now seems awfully prophetic. The Technoking of Tesla has long eschewed advertising, arguing the electric-car company is better off spending on product. Besides, who needs a multimillion-dollar Super Bowl spot when you can blast your cherry-red Tesla Roadster into space to the soundtrack of David Bowie's “Life on Mars”? In addition to staging stunts like that 2018 maiden voyage of SpaceX's Falcon Heavy rocket, Musk is a master at generating viral publicity for himself and Tesla using Twitter. Sure, his posts often can be counter-productive — he's joked about the company going bankrupt, falsely claimed to have secured...
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Musk Says Twitter Had ‘Massive Drop’ in Revenue on Ad Pullback
4Nov By adminNo Comments
Technology

Musk Says Twitter Had ‘Massive Drop’ in Revenue on Ad Pullback

[ad_1] Elon Musk said that advertiser fears over content moderation on Twitter Inc. caused a “massive drop in revenue” at the platform even though no changes have been made. Elon Musk said that advertiser fears over content moderation on Twitter Inc. caused a “massive drop in revenue” at the platform even though no changes have been made.The comments come after brands including Audi, Pfizer Inc. and General Mills Inc. said they planned to temporarily pause spending on the platform while they wait to see how it evolves under Musk's leadership. Musk, who has branded himself a free-speech advocate, has said he wants to change how the website treats controversial content, while reassuring advertisers that he doesn't want it to turn into a “free-for-all hellscape, where anything can be sai...
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