twitter rebranding – pressnews

29Aug

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Technology

X active users dropped, but in big surprise, Twitter Lite downloads saw 350% jump

[ad_1] The rebranding of X (formerly Twitter) was likely the hastiest exercise of its kind ever undertaken. The entire process took three days and involved crowd-sourcing a logo, taking off all physical and digital logos of Larry the Bird and replacing it with the new logo, and even adding a gigantic X on top of the company's San Francisco headquarters. However, such a rapid rebranding often comes with some unexpected consequences, and in this case, it was a lack of spreading awareness towards the new name and logo. As a result, the weekly active users as well as the app ranking on both Play Store and App Store took a big hit. But surprisingly, Twitter Lite emerged as an unexpected winner in all this chaos.According to TechCrunch a report that quoted Sensor Tower data, revealed that whe...

25Jul

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Technology

Elon Musk’s Twitter logo removal from HQ runs into police trouble

[ad_1] It has been an exciting 3-day period for Twitter, which is now known as X, as it completed its rebranding exercise by changing the company logo, getting an x.com redirection to Twitter, and planning big moves for a future ‘super-app'. But while the changes were easy to make online, the company struggled to do the same in the real world. As the microblogging platform's San Francisco headquarters began removing the old logo (instead of blowtorching them as Elon Musk promised), police showed up at the site to temporarily halt the process, as per a report.According to a report by The Verge, independent photographers present at the site confirmed that the logo removal process was interrupted by cops. While some claimed that it was stopped because the company did not have permits to ca...

24Jul

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Technology

As Twitter becomes X, here’s what is in store for subscribers

[ad_1] Twitter is no more! While that might be an overstatement, the Elon Musk-owned microblogging platform has now been officially rebranded as X. This does not come as a surprise as yesterday, the Twitter chief himself had asked his followers to create mockups for the new logo, and a “good enough” one would be chosen and be made live worldwide. Musk has now fulfilled that promise and Twitter is now officially known as X. The change has now been made live with the X affiliate badge alongside the blue tick on Musk's profile.Sharing the new logo, Twitter (now X) CEO Linda Yaccarino tweeted, “X is here! Let's do this.” In a subsequent tweet, Yaccarino shared the X logo projected on a building, with the caption, “Lights. Camera. X!” Amidst the myriad of changes that the microblogging platf...

24Jul

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Technology

Twitter changes logo from Larry Bird to X, embraces the new Elon Musk era

[ad_1] It is official, Larry Bird is dead! After numerous changes to Twitter such as Twitter Blue subscriptions and limiting DMs since Elon Musk's takeover, this latest move has resulted in the rebranding of the microblogging platform. In effect, the Twitter of old is virtually dead and the new one has just arrived in a new avatar. Interestingly, instead of hiring graphic designers to create the new logo, the Twitter chief, on Sunday, had asked his followers to post mockups of the X logo, tweeting, “If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow”.A few days ago, Musk also revealed that the X.com domain would be the new home of Twitter and the website now redirects users to the microblogging platform. In light of the rebranding campaign, Musk also recent...

24Jul

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Technology

As Musk rebrands Twitter, CEO Linda Yaccarino calls it “future state of unlimited interactivity”

[ad_1] Twitter has been going through a myriad of transformations since Elon Musk's takeover, with the introduction of Twitter Blue, ‘temporary' limits, and new features. Now, the microblogging platform is being rebranded after 17 years of existence, and the iconic bird is set to be replaced by a new X logo.On Sunday, Musk wrote on Twitter, “If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow”, and he later tweeted a short mockup video of the X logo created by Sawyer Merritt, the co-founder of sustainable clothing brand Twin Berch Merritt, and the supposed new logo has also become Musk's pinned tweet. Twitter becomes XTwitter CEO Linda Yaccarino revealed details about Twitter's rebranding in a series of tweets on Monday, calling the platform the “future stat...

23Jul

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Technology

Elon Musk says to kill off Twitter brand and all the birds in latest tweet

[ad_1] Billionaire entrepreneur Elon Musk is moving forward with his plans to rebrand Twitter as the X app, a platform that promises to offer more than just social media sharing. When welcoming the new CEO, Linda Yaccarino, in April, he expressed excitement about transforming the platform into "X," referring to it as the "everything app."Back in October, Musk stated that acquiring Twitter would accelerate the creation of "X," the all-encompassing app. The merger of Twitter with Musk's X app was legally finalized in April, effectively making Twitter Inc. obsolete. Elon Musk's vision for the "X" appMusk took to Twitter today to announce his intentions, stating, "And soon we shall bid adieu to the twitter brand and, gradually, all the birds." This has sparked speculation about Twitter's fu...