Twitter Killer – pressnews

Threads in a tight spot after active users drop 70%

23Jul

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Technology

Threads in a tight spot after active users drop 70%

[ad_1] Just after receiving a huge response in the world of microblogging, the popularity of Threads seems to be fading away - fast. Instagram's ambitious attempt to compete with Twitter through its app "Threads" is facing significant challenges.Declining ReportsA Forbes report indicates a sharp decline in user engagement of this so-called Twitter killing app. Despite Meta Founder and CEO Mark Zuckerberg's claims of high daily user numbers, the app's daily active users have gone down by a staggering 70 per cent from its peak in early July. It has only 13 million active users currently, down from 44 million from earlier in July. In comparison, Twitter boasts around 200 million daily active users. This decline in user engagement would have come as a nasty shock to Meta especially as the s...

‘Twitter-killer’ Threads user engagement drops after massive initial surge

[ad_1] 'Twitter-killer', that's how everyone was describing Threads as it soared past the 100 million mark in just 5 days. It even set a record for being the fastest social media platform to reach that number. While everyone was flocking to Instagram's new microblogging platform, Twitter was dealing with its issues of data scraping and system manipulation. However, the tables now seemed to have turned as the initial fad about Threads seems to be fading as the microblogging platform has witnessed a huge drop in user engagement in the last few days.Drop in user engagementWithin 24 hours of launch, Threads had amassed 50 million sign-ups, and in further 7 days, it gained 150 million users, becoming the fastest platform to do so. In a conversation with CNBC, Anthony Bartolacci, managing dir...

Threads will reach close to 200 million daily active users: Analyst

[ad_1] Meta Platforms Inc.'s answer to Twitter has rocketed to 100 million users in less than a week, Chief Executive Officer Mark Zuckerberg announced on Monday.“Threads reached 100 million sign ups over the weekend,” Zuckerberg said in a post. “That's mostly organic demand and we haven't even turned on many promotions yet. Can't believe it's only been 5 days!” The Threads app, a spinoff from Instagram that uses people's accounts for that service, got off to a scorching start on Wednesday and racked up 70 million users within two days, going “way beyond our expectations,” according to Zuckerberg. It's still early days, but Threads, could generate some serious cash for the social media giant, according to Evercore ISI.Threads will reach close to 200 million daily active users and genera...