Tag: Twitter advertisers

‘I scream!’ Strange X outage kills outgoing links in yet another blow for billionaire Elon Musk
14Dec By adminNo Comments
Technology

‘I scream!’ Strange X outage kills outgoing links in yet another blow for billionaire Elon Musk

[ad_1] X (formerly Twitter) is going through a rough period. Earlier, the platform witnessed an exodus of advertisers after the owner Elon Musk was involved in an antisemitic controversy with another user. Later, at a conference, Musk said during an interview that advertisers leaving would result in the social media site shutting down and he even used abusive language. Now, a new issue suddenly appeared on the platform in the early hours of December 14. An X outage was spotted by many users who found that no outgoing links were working for over an hour, and clicking them gave an error message. The issue is reportedly now fixed, but there is no word from the company on what happened. This is concerning considering this is not the first time it has happened.According to a report by The Ve...
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Elon Musk is testing 3 tiers of premium subscription on X, says CEO Linda Yaccarino
6Oct By adminNo Comments
Technology

Elon Musk is testing 3 tiers of premium subscription on X, says CEO Linda Yaccarino

[ad_1] X (formerly Twitter) has begun testing three different tiers of its proposed premium subscription. The information came from the company CEO Linda Yaccarino in a meeting with debt holders as she updated the bankers about the finances and revenue of X, as per a report. It was also highlighted that the testing was done to increase the revenue collection from the subscription funnel. Additionally, X also stated during the meeting that the advertisers are returning back to the platform, although with smaller budgets.According to a report by Bloomberg, the current premium subscription that costs $7.99 will be split into three different tiers, namely, Basic, Standard and Plus, as conveyed by a source that attended the event. The main aim of this move is to woo those users who were perh...
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Twitter, ad verification company partner to give advertisers tweet-level analysis
26Jan By adminNo Comments
Technology

Twitter, ad verification company partner to give advertisers tweet-level analysis

[ad_1] Twitter, ad verification company partner to give advertisers tweet-level analysis Twitter Inc and Integral Ad Science, a digital ad verification company, will team up to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday. The partnership comes at a time when the social media platform is struggling with falling revenue, as advertisers slash their spending on the platform after billionaire Elon Musk made several changes following his takeover. "Marketers are looking for confidence to continue to invest in Twitter and eventually grow their investment in Twitter... and that is what this is all about," said Craig Ziegler, senior vice president, Product Management of Integral Ad Science. IAS will also give advertise...
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Musk’s Twitter rules: A dizzying, whiplash-inducing timeline
21Dec By adminNo Comments
Technology

Musk’s Twitter rules: A dizzying, whiplash-inducing timeline

[ad_1] Since Elon Musk took control of Twitter in late October, confusion over what is, and what is not allowed on the platform, even what a verified account is, has run rampant Since Elon Musk took control of Twitter in late October, confusion over what is, and what is not allowed on the platform, even what a verified account is, has run rampant. Rules and policies can change daily, or even hourly. Little of what's transpired at Twitter in almost two months under Musk's leadership has anything to do with what was originally his biggest complaint about the platform: the scourge of bots, or spam accounts. Here's a rundown of some of the events, policy changes and confusion that has been a hallmark of Musk's Twitter. Oct. 27: Musk takes control of Twitter and ...
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Big relief! Elon Musk says “Thank You” to advertisers
4Dec By adminNo Comments
Technology

Big relief! Elon Musk says “Thank You” to advertisers

[ad_1] Musk tweeted on Sunday: "Just a note to thank advertisers for returning to Twitter." Twitter and Tesla Chief Executive Officer (CEO) Elon Musk indicated on Sunday that the advertisers have returned to the micro-blogging site. Musk tweeted on early Sunday: "Just a note to thank advertisers for returning to Twitter." The CEO of Tesla as well as Twitter, earlier this week, had tweeted and criticized tech giant Apple, saying that, "Apple has also threatened to withhold Twitter from its App Store, but won't tell us why (sic)". The controversies surrounding Twitter do not seem to end right from the time the world's richest man announced his interest to acquire the micro-blogging site. A back-and-forth situation happened on the acquisition, with Musk finally taking over. Howev...
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Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says
14Nov By adminNo Comments
Technology

Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says

[ad_1] A slew of advertisers including Volkswagen AG, Europe’s largest carmaker, Pfizer Inc. and General Mills Inc. have said they’re pausing spending on Twitter. Advertising clients are “really worried” about their promotions featuring alongside “extreme content” on Twitter Inc.'s platform, and its new owner must address moderation concerns, advertising guru Martin Sorrell said. A slew of advertisers including Volkswagen AG, Europe's largest carmaker, Pfizer Inc. and General Mills Inc. have said they're pausing spending on the platform while they wait to see how it evolves under billionaire Elon Musk's ownership. Musk must also “staunch the flow” of good people leaving his company if he wants to achieve a turnaround, the S4 Capital Plc executive chairman told Bloomberg Radio. Sorrel...
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Elon Musk seeks to reassure advertisers on Twitter after chaos
10Nov By adminNo Comments
Technology

Elon Musk seeks to reassure advertisers on Twitter after chaos

[ad_1] Elon Musk sought to reassure big companies that advertise on Twitter that his chaotic takeover of the social media platform won’t harm their brands. Elon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his chaotic takeover of the social media platform won't harm their brands, acknowledging that some “dumb things” might happen on his way to creating what he says will be a better, safer user experience. The latest erratic move on the minds of major advertisers — that the company depends on for revenue — was Musk's decision to abolish a new “official” label on high-profile Twitter accounts just hours after introducing it. Twitter began adding gray labels to prominent accounts Wednesday, including brands like Coca-Cola, Nike and Apple, to indi...
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Remaining Twitter Advertisers Are Still Undecided on Sticking With Musk
5Nov By adminNo Comments
Technology

Remaining Twitter Advertisers Are Still Undecided on Sticking With Musk

[ad_1] Several big-name Twitter advertisers are monitoring Elon Musk’s changes to the service. Several big-name Twitter advertisers are monitoring Elon Musk's changes to the service, watching and weighing whether to stay on the platform even as United Airlines Holdings Inc. joined a spate of high-profile marketer defections. Microsoft Corp., Verizon Communications Inc. and Charter Communications Inc. are among the companies taking a wait-and-see approach, and have not yet made a decision about their Twitter advertising, according to people familiar with the matter, who asked not to be identified discussing private information. The companies declined to comment. United Airlines suspended its advertising on Twitter earlier this week, spokeswoman Leslie Scott said Friday without com...
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THERMONUCLEAR! Elon Musk threatens to name shame advertisers backing out from Twitter
5Nov By adminNo Comments
Technology

THERMONUCLEAR! Elon Musk threatens to name shame advertisers backing out from Twitter

[ad_1] Tesla CEO Elon Musk threatened to name-shame the advertisers who are backing out from Twitter. Tesla CEO Elon Musk threatened to name-shame the advertisers who are backing out from Twitter after the micro-blogging site announced mass layoffs.While replying to a user on Twitter, Elon Musk said, "Thank you. A thermonuclear name & shame is exactly what will happen if this continues." Mike Davis, a user on Twitter said, "Dear @elonmusk: You have nearly 114,000,000 Twitter followers. Name and shame the advertisers who are succumbing to the advertiser boycotts. So we can counter-boycott them. And get your USD 8 monthly subscription going asap. So we can start to makeup for lost revenue now." In a series of tweets, Tesla CEO has blamed "activist groups pressuring advertisers" for ...
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Volkswagen, Pfizer And Now, General Mills Taps On the Brakes as Advertiser Pause Widens
4Nov By adminNo Comments
Technology

Volkswagen, Pfizer And Now, General Mills Taps On the Brakes as Advertiser Pause Widens

[ad_1] Volkswagen AG, Europe’s largest carmaker, joined Pfizer Inc. and General Mills Inc. in temporarily pausing advertising on Twitter. Volkswagen AG, Europe's largest carmaker, joined Pfizer Inc. and General Mills Inc. in temporarily pausing advertising on Twitter as brands rethink their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company. Volkswagen said Friday that it had advised all of its brands to pause spending on the platform “until further notice” while it monitors how Twitter evolves. Brands are concerned that Twitter could host more-objectionable content as Musk rethinks his approach to content moderation, the Wall Street Journal reported, citing people familiar with the matter it didn't name. Others are stepp...
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