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[ad_1] In May, Elon Musk officially announced Linda Yaccarino, the former chairperson of advertising sales for NBCUniversal, as the next CEO of Twitter. The move shocked many as it was believed that Yaccarino's opinions on advertisers and meeting their concerns was not really in sync with Musk's, who was losing advertisers on Twitter at an alarming rate due to his policies. However, it appears that Musk hired her specifically to bring back the ad revenue, and the new Twitter CEO is already making major progress in her task.According to a report by the Financial Times (FT), Yaccarino is working on a number of measures to bring back advertisers who left the platform under Elon Musk's ownership. Some of the measures include introducing a new video ads service, bringing more celebrities to ...

[ad_1] Twitter Inc.’s top advertisers are being urged by dozens of advocacy groups to boycott the platform. Twitter Inc.'s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk lowers safety standards for content.The groups pressed companies including Apple Inc., Best Buy Co., Coca-Cola Co. and Verizon Communications Inc. in a letter to their chief executive officers Tuesday to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform. “Elon Musk is an erratic billionaire who has promised to roll back critical safeguards Twitter has put in place and replatform extremists who have repeatedly spewed hate, incited violence, and undermined our de...

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New Twitter CEO Linda Yaccarino plans to bring advertisers back

Boycott Twitter? That Is What Some Want If Elon Musk Does THIS