Tag: Twitter ads

Twitter to pay verified creators for ads in replies, Elon Musk says
10Jun By adminNo Comments
Technology

Twitter to pay verified creators for ads in replies, Elon Musk says

[ad_1] Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million, company owner Elon Musk said on Friday."Note, the creator must be verified and only ads served to verified users count," Musk, the billionaire who bought Twitter last October, said in a tweet. Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees. The move comes as Twitter's newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.In March, Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users and cou...
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Elon Musk Says Twitter to Roll Out Zero Ads Subscription Model
22Jan By adminNo Comments
Technology

Elon Musk Says Twitter to Roll Out Zero Ads Subscription Model

[ad_1] Elon Musk said he will revamp the size and frequency of advertisements that appear on Twitter and plans to roll out a higher-priced subscription model that allows for zero ads. Elon Musk said he will revamp the size and frequency of advertisements that appear on Twitter and plans to roll out a higher-priced subscription model that allows for zero ads. “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Musk said Saturday on Twitter. He didn't give details on what will be done or how the new subscription model will be priced. Musk has sought to diversify the company's business away from advertising dollars since he acquired the platform in October, pinning his hopes on revenue from “Twitter Blue” subscriptions. The company is struggl...
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Twitter ads to change after fiasco
9Dec By adminNo Comments
Technology

Twitter ads to change after fiasco

[ad_1] Twitter will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords. Twitter Inc will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday. The new controls are part of Twitter's effort to reassure and lure back advertisers that have pulled ads off the platform since it was purchased in October by billionaire Elon Musk, amid reports from civil rights groups that hate speech has risen since the acquisition and after several banned or suspended accounts were reinstated. Twitter earns nearly 90% of its revenue from selling digital ads...
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After Apple, Amazon to restart advertising on Twitter – Platfomer reporter
4Dec By adminNo Comments
Technology

After Apple, Amazon to restart advertising on Twitter – Platfomer reporter

[ad_1] Amazon may start advertising on Twitter after the resumption of ads by Apple. Amazon.com Inc is planning to restart advertising on Twitter at about $100 million per year, pending some security tweaks to the social media company's ads platform, according to a Platformer reporter tweet on Saturday. Twitter CEO Elon Musk also said Apple Inc has resumed advertising on the platform, according to a Bloomberg report, citing comments made during a Twitter Spaces conversation on Saturday. Amazon, Apple and Twitter did not immediately respond to Reuters request for comment on the matter. [ad_2] Source link
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Big relief! Elon Musk says “Thank You” to advertisers
4Dec By adminNo Comments
Technology

Big relief! Elon Musk says “Thank You” to advertisers

[ad_1] Musk tweeted on Sunday: "Just a note to thank advertisers for returning to Twitter." Twitter and Tesla Chief Executive Officer (CEO) Elon Musk indicated on Sunday that the advertisers have returned to the micro-blogging site. Musk tweeted on early Sunday: "Just a note to thank advertisers for returning to Twitter." The CEO of Tesla as well as Twitter, earlier this week, had tweeted and criticized tech giant Apple, saying that, "Apple has also threatened to withhold Twitter from its App Store, but won't tell us why (sic)". The controversies surrounding Twitter do not seem to end right from the time the world's richest man announced his interest to acquire the micro-blogging site. A back-and-forth situation happened on the acquisition, with Musk finally taking over. Howev...
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Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says
14Nov By adminNo Comments
Technology

Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says

[ad_1] A slew of advertisers including Volkswagen AG, Europe’s largest carmaker, Pfizer Inc. and General Mills Inc. have said they’re pausing spending on Twitter. Advertising clients are “really worried” about their promotions featuring alongside “extreme content” on Twitter Inc.'s platform, and its new owner must address moderation concerns, advertising guru Martin Sorrell said. A slew of advertisers including Volkswagen AG, Europe's largest carmaker, Pfizer Inc. and General Mills Inc. have said they're pausing spending on the platform while they wait to see how it evolves under billionaire Elon Musk's ownership. Musk must also “staunch the flow” of good people leaving his company if he wants to achieve a turnaround, the S4 Capital Plc executive chairman told Bloomberg Radio. Sorrel...
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Major ad firm Omnicom recommends clients pause Twitter ad spend – memo
12Nov By adminNo Comments
Technology

Major ad firm Omnicom recommends clients pause Twitter ad spend – memo

[ad_1] Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp and Apple. Advertising and marketing conglomerate Omnicom Group Inc has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters.Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp and Apple. The memo did not mention clients by name and it is not clear if any have paused Twitter advertising spending. The move, first reported by tech news site The Verge, emphasizes a growing skepticism among agencies and brands about the micro-blogging site's future since Elon Musk's $44 billion takeover. The Tesla CEO has blamed civil rights groups lobbying Twitter advertisers to boycott the service until Musk clarified how he wo...
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Boycott Twitter? That Is What Some Want If Elon Musk Does THIS
2Nov By adminNo Comments
Technology

Boycott Twitter? That Is What Some Want If Elon Musk Does THIS

[ad_1] Twitter Inc.’s top advertisers are being urged by dozens of advocacy groups to boycott the platform. Twitter Inc.'s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk lowers safety standards for content.The groups pressed companies including Apple Inc., Best Buy Co., Coca-Cola Co. and Verizon Communications Inc. in a letter to their chief executive officers Tuesday to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform. “Elon Musk is an erratic billionaire who has promised to roll back critical safeguards Twitter has put in place and replatform extremists who have repeatedly spewed hate, incited violence, and undermined our de...
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