Twilio Launches AI Tools to Broaden Customer Data Offerings
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Twilio Inc. is launching new AI-powered features in its suite of data management services, responding to customer demand on how best to use the emerging technology to expand their businesses.With the new tools, clients will be able to generate suggestions about marketing strategy and use internal data to build automated contact support services, the company announced Wednesday ahead of its annual user conference. These new features will be integrated into Twilio's customer data platform, which organizes consumer information for uses like marketing. A recent report from industry analyst IDC showed San Francisco-based Twilio with the highest market share for customer data platforms over runners-up Adobe Inc. and Publicis Groupe SA's Epsilon. But the market is still unsettled — Twil...