Elon Musk changing Twitter’s name to X results in massive decline in app downloads
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Rebranding exercises are complicated. While the actual name and logo change is the easy part, acclimatizing consumers to the new brand identity is the difficult bit. Recently, we saw Google attempt this when it decided to merge Google Duo with Meet, making them the same app. For months, Google kept both apps available even when it opened in a common interface. Then, it slowly began notifying users about the shift and the eventual merger took place. On the other hand, we have X (formerly Twitter) which completed its entire rebranding process in three days. And a report now reveals that it may have resulted in a hit to the app's download numbers.Eric Seufert, an analyst, posted different graphs on his X account and highlighted the impact Twitter faced in app downloads after changin...