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Tinder tells Colombia users to vet matches after fatal druggings

26Jan

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Technology

Tinder tells Colombia users to vet matches after fatal druggings

[ad_1] Tinder issued a safety warning to its users in Colombia amid an increase in criminals using the popular dating app to lure victims who they drug and rob.“Recently, there have been government advisories about heightened risks in certain regions,” according to an in-app message sent to Tinder users. “Please remember to vet your matches, meet in public places, and share plans with people you trust. If something feels off, you can end the date.” A spokesperson for Match Group Inc., the parent company of the largest dating app, confirmed the contents of the message, which was sent to users beginning Wednesday. The spokesperson also said Tinder has engaged with local officials who have been investigating crimes related to foreigners and “will fully support with any information that wi...

Tinder Offers $500-a-Month Subscription to Its Most Active Users

[ad_1] Tinder has rolled out an ultra-premium subscription tier to its dating app users, charging $499 per month to access features like exclusive search and matching.The new plan announced Friday, called Tinder Select, was only offered to less than 1% of Tinder users who are among the app's most active, the company said. For nearly $6,000 a year, users will be able to access new features, such as “VIP” search, matching and conversation, that aren't currently provided with its existing paid plans, it said, without providing further details. Tinder said it will open up applications for Tinder Select on a rolling basis. It offers three other subscription tiers that start as low as $24.99 a month, according to its website.“We know that there is a subset of highly engaged and active users w...

After All the Hookups, Tinder Wants to Redefine the Relationship

[ad_1] The dating app needs more women and Gen-Z users to swipe right in order to revive growth. Success is far from guaranteed. Tinder is in a rut. Match Group Inc., parent company of the decade-old casual-dating juggernaut, was one of the worst performers on the S&P 500 last year, plunging almost 70% as investors fretted that the app is losing its mojo. Tinder contributes more than half of Match's revenue, but downloads have declined since 2020 and paid user growth has slowed. Attracting and retaining Gen Z and women is a top priority for Match's new Chief Executive Officer Bernard Kim, who ousted Tinder's management team after taking over in June. He brings bags of experience from his previous role at mobile-gaming company Zynga, but his efforts to reinvigorate the brand may...