tiktok shop – pressnews

[ad_1] ByteDance Ltd.'s TikTok aims to grow the size of its US e-commerce business tenfold to as much as $17.5 billion this year, according to people familiar with the matter, posing a bigger threat to Amazon.com Inc.The 2024 merchandise volume goal for the US version of TikTok Shop — which melds online entertainment with impulse buying — was discussed in internal meetings in recent weeks and may still change depending on how the business goes, said the people, who asked not to be named discussing private information. TikTok's ambitious target sets up a clash not just with Amazon but also fellow Chinese-owned outfits Temu and Shein, who've been making big strides among younger American shoppers. Unlike its two rival discounters, TikTok is counting on its social media reach and the appea...

[ad_1] Inside a shophouse in Northeast Jakarta, dozens of salespeople take turns peddling cosmetics, contact lenses and hair accessories. A woman helps a potential customer choose the right shade of lipstick for her skin tone, while a man yells out the latest markdown on vitamin tablets. This is no raucous flea market. It's a livestreamed marketplace within TikTok, and a gold rush for entrepreneurs seeking fortunes on the world's most popular short-video app. For the company, best known for viral dance challenges and owned by China's ByteDance Ltd., TikTok Shop is its fastest-growing feature with a burgeoning fan base in Southeast Asia. Its success in the region is crucial for TikTok as it faces a possible ban in the US on national security concerns. It also provides the company a templ...

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TikTok threat looms large over Amazon with $20 billion shopping pilot