Tag: Tiktok Olaplex Broke My Hair

[ad_1] The hair-care brand pitched investors on social media buzz, but it’s now being plagued by online complaints. The company says its products are safe and effective. It was the opposite of the celebrity endorsements typical of social media. Earlier this month, Kristin Cavallari went on Instagram to tell her 4.5 million followers why they shouldn't use one of the trendiest products out there. “This is not an ad — at all,” the 35-year-old reality-TV actress turned beauty influencer and entrepreneur said in a video. Her target was Olaplex, the hair-care brand that has had a rapid rise in popularity thanks in part to rave reviews from celebs like her. “I was using it too much, and it literally broke my hair,” said Cavallari, who declined to comment for this story. “That has happe...