Tag: tiktok hustle culture

[ad_1] Viral videos that showcase impressive morning routines have gained traction — and sparked pushback — online. For all the social-media posts and ink spilled on quiet quitting, hustle culture is alive and well on TikTok. One trend with proven staying power is “5 to 9 before 9 to 5,” documenting impressive morning routines. The videos, mostly from women, show a raft of accomplishments — make the bed, go to the gym, shower, get dressed, cook breakfast, journal, meditate, read a book — all completed before the traditional workday begins. Another version of the trend shows after-work evening routines, from 5 p.m. to 9 p.m. Many of the TikToks are produced by professional influencers, featuring luxury apartments, gyms and skincare brands. The hashtag #5to9 has almost 50 million v...