‘Twitter-killer’ Threads user engagement drops after massive initial surge
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'Twitter-killer', that's how everyone was describing Threads as it soared past the 100 million mark in just 5 days. It even set a record for being the fastest social media platform to reach that number. While everyone was flocking to Instagram's new microblogging platform, Twitter was dealing with its issues of data scraping and system manipulation. However, the tables now seemed to have turned as the initial fad about Threads seems to be fading as the microblogging platform has witnessed a huge drop in user engagement in the last few days.Drop in user engagementWithin 24 hours of launch, Threads had amassed 50 million sign-ups, and in further 7 days, it gained 150 million users, becoming the fastest platform to do so. In a conversation with CNBC, Anthony Bartolacci, managing dir...