Tag: tesla electric

Elon Musk Says Tesla Will Try Advertising
Technology

Elon Musk Says Tesla Will Try Advertising

[ad_1] Tesla Inc. Chief Executive Officer Elon Musk said the electric-car maker will dabble in advertisements, a major departure for the 20-year-old company. “We'll try a little advertising and see how it goes,” Musk said Tuesday at Tesla's annual shareholder meeting in response to an investor's question. Tesla has long prided itself on word-of-mouth among its fan base to market its vehicles. It has built a formidable brand without paying for traditional advertising on television, radio or in newspapers or magazines. Musk said in a subsequent interview with CNBC that paying for ads could be a way to expand beyond its existing user base as the company grows. “It's worth a try and we'll see how effective it is,” he said. “I only just agreed to it so it's not a fully formed strategy.” Mu...
Record! Tesla China Shipments Top 100,000 in November
Technology

Record! Tesla China Shipments Top 100,000 in November

[ad_1] Electric car deliveries from Tesla Inc.’s factory in Shanghai rose to a record in November. Electric car deliveries from Tesla Inc.'s factory in Shanghai rose to a record in November after the US automaker deployed aggressive marketing tactics and promotions in China's increasingly competitive market. Tesla shipped 100,291 cars in Asia's biggest economy last month, versus 71,704 in October and almost double the 52,859 vehicles the EV pioneer delivered in the same month of 2021, Cui Dongshu, secretary general of China's Passenger Car Association, said on Monday. Exact figures for domestic shipments and cars for export weren't specified. Annual deliveries from Tesla's Shanghai plant could possibly hit 750,000 units in 2022, Cui said. Tesla is facing intensifying competitio...