Tag: tesla China strategy

[ad_1] Tesla is changing its marketing approach in China as fierce competition from domestic rivals and uneven demand puts its growth plans at risk. Tesla Inc. is changing its marketing approach in China as fierce competition from domestic rivals and uneven demand puts its growth plans in the world's biggest electric-car market at risk. The EV pioneer has extended insurance subsidies of as much as 8,000 yuan ($1,100) for new buyers, according to a post on its Weibo account, reinstated a user referral program and even advertised on a local TV shopping channel -- a rare move for a company that's proudly eschewed traditional advertising avenues.  The moves come after Tesla cut prices across its Chinese lineup for the first time in 15 months in October, as it faces a slew of headwinds the...