Elon Musk Says Tesla Will Try Advertising
[ad_1]
Tesla Inc. Chief Executive Officer Elon Musk said the electric-car maker will dabble in advertisements, a major departure for the 20-year-old company.
“We'll try a little advertising and see how it goes,” Musk said Tuesday at Tesla's annual shareholder meeting in response to an investor's question.
Tesla has long prided itself on word-of-mouth among its fan base to market its vehicles. It has built a formidable brand without paying for traditional advertising on television, radio or in newspapers or magazines.
Musk said in a subsequent interview with CNBC that paying for ads could be a way to expand beyond its existing user base as the company grows.
“It's worth a try and we'll see how effective it is,” he said. “I only just agreed to it so it's not a fully formed strategy.”
Mu...
