What Apple TV+ partnering with Tata Play Binge means for Indian content consumers
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Apple TV+ has collaborated with Tata Play Binge to expand the availability of Apple Originals across India, further opening a vista of international content for Indian viewers.Apple TV's recent integration into Tata Play Binge is representative of a significant move and a strategic decision that will help the company strengthen its foothold in the Indian market. Oliver Schusser, Apple's Vice President of Apple Entertainment Services & Beats reportedly said, “We couldn't be more excited that Tata Play Binge subscribers in India will be able to enjoy the acclaimed series and movies on Apple TV+.” Meanwhile, with Apple entering the Over-The-Top (OTT) streaming services market through Tata's marketplace, the already fierce competition in the quickly evolving landscape of OTT in I...