Amazon’s playbook for happy holidays: discounts, same-day delivery – and AI
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Generative AI will be Amazon's secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly.Apart from fast shipping and the usual discounts for Black Friday and Cyber Monday, the company is betting that targeted ads, powered by artificial intelligence (AI), will draw more shoppers and advertisers to its platform. Amazon Chief Executive Andy Jassy said on a call Thursday with analysts that machine learning is helping the company present more relevant ads to shoppers. We are now on WhatsApp. Click to join."When (advertisers) have to think about budget decisions, they're going to choose (ads) that have large volume and perform better. I think both of those are real a...