Snap Subscription Service Tops 5 Million Users, Halfway to Goal
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Snap Inc. has gained more than 5 million subscribers for its paid service, an offering that gives users early access to new features like an AI-generated selfie maker for $3.99 a month.Snapchat , the subscription product, is part of a broader strategy shift the company made last year to help generate new moneymaking opportunities. Adding a paid option for the video-sharing app was a notable move in a social media industry where apps have historically been free. Snap's bet seems to be working, with the latest subscriber number jumping from the 3 million figure disclosed in April. Snap has released a stream of exclusive features to subscribers. Some enhance the everydaySnapchat experience, like custom wallpapers for chats with friends, or the ability to pin a conversation at the to...