small businesses – pressnews

[ad_1] Meta Platforms Inc. released new guidelines for small businesses that advertise on Facebook and Instagram, aiming to help them get around fees imposed by Apple Inc. Meta is advising the companies to buy ads through a web browser, rather than on the Facebook or Instagram iOS apps, according to guidance released Thursday. That will help them avoid an Apple commission that Meta said would take effect this month. Apple's new policy requires advertisers to make an in-app purchase whenever they pay to “boost” social media posts — a move that gives them more exposure. Apple takes a cut of as much as 30% on in-app purchases in its iOS software, meaning that Meta will lose a portion of its ad revenue to the iPhone maker. We are on WhatsApp Channels. Click to join. The policy change was...

[ad_1] The influx of generative artificial intelligence software is transforming small businesses. Small business owners are using A.I. tools like OpenAI's ChatGPT, Google's Bard and others to check grammar in emails, punch up marketing copy and research business plans. What's more, bigger companies are developing tools specifically to help small businesses integrate A.I. into their operations in more advanced ways.Microsoft's Copilot lets users ask software to perform tasks like summarize an email or a Teams meeting, come up with key themes in a document, or draft emails in a conversational tone in Outlook. We are on WhatsApp Channels. Click to join. The service, which costs $30-a-month per employee, was recently expanded from companies with at least 300 employees to all companies, so...

Tag: small businesses

On Facebook and Instagram, Meta Touts New Way for Small Advertisers to Avoid Apple’s Fees

Microsoft and others are making new tools to help small businesses capitalize on A.I.