shein – pressnews

[ad_1] Shopping online at Temu, Laurie Silva paid just $1.25 for earrings and $15 for a cardigan -- she is among millions of US consumers the Chinese platform is wooing with low-cost bargains and a dizzying array of products.Temu topped US app download rankings in early April, a spot it held since January, but its rapid rise comes as platforms with links to China face growing scrutiny and when a ban on youth favorite TikTok appears increasingly inevitable. According to Sensor Tower data, some of the most popular platforms downloaded in the US currently have Chinese roots, including TikTok, video-editor CapCut and fashion upstart Shein. Temu is positioned as an Amazon-like superstore, selling everything from make-up to homeware and electronics, and its quiet launch last September marked ...

[ad_1] It took Shein a decade to catch up to Inditex SA's Zara as the world's top fast-fashion retailer. Now, a new online upstart wants to topple Shein, at least on one measure, within a year. Temu, a shopping platform that's owned by Chinese e-commerce heavyweight PDD Holdings Inc., set a lofty sales target for its North American business last month: report at least a single day of gross merchandise value that tops Shein's between now and Sept. 1, to mark the anniversary of its entry into the US market, according to people familiar with the matter, who asked not to be identified because they're not authorized to speak publicly. It's the first step in Temu's broader plans to dominate the online shopping landscape. The company views Shein as its biggest rival in the near-term, and...

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