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Bumble and Match stop advertising on Instagram amid disturbing content placement row

28Nov

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Technology

Bumble and Match stop advertising on Instagram amid disturbing content placement row

[ad_1] Advertising on social media generates huge revenue for various brands. However, it can be risky for them if their ad is being shown next to inappropriate content as it diminishes the brand value and creates a negative association. It also runs the risk of targeting the wrong demographic, which can further damage the brand. Recently, in a shocking revelation, online dating platforms Bumble and Match have decided to suspend their advertising on Instagram after a report by The Wall Street Journal found their ads to be displayed next to content of explicit nature and child abuse content within the platform's Reels feeds. Check here to know all about the incident:Bumble and Match to stop advertising on Instagram?Dating apps including Bumble and Match have stopped advertising on Instag...

Instagram is testing a new feature that lets you see a Meta verified-only feed

[ad_1] 2023 seems to be the year of premium subscriptions in the social media space. Shortly after Elon Musk owned X (formerly Twitter) came out with paid verification through its X Premium subscription, Meta also introduced the Meta-verified program. But unlike X, these premium Meta users who shell out $11.99 on the web or $14.99 in iOS and Android apps, do not have many exclusive features to themselves. It appears that Meta is starting to change that and one of its efforts is the new feature Instagram is testing where it will offer a verified-only feed to give more visibility to businesses and creators.Adam Mosseri revealed this new feature on his IG Updates broadcast channel on Instagram. He said, “We're testing a way for people to explore their Instagram feed and reels by toggling t...

Instagram Reels set for face-off with TikTok, YouTube, big makeover soon

[ad_1] Ever since Meta introduced Instagram Reels, creators have raised concerns over the duration of the videos. Since then, we have seen the reel duration go from 30 seconds to 3 minutes and also saw the introduction of the video-creating tab IGTV where users can upload longer videos. Now, it is rumoured that Instagram may have been working to increase the length of Reels by an even bigger margin. Check out what the leaks say.Instagram Reels lengthAccording to a post shared by Alessandro Paluzzi on X (Formerly Twitter), Instagram Reels duration may go up to 10 minutes - it has a maximum length of up to 3 minutes currently. The leaker also shared screenshots of the Reel duration to confirm the claim, however, no official announcement has been made by Meta yet. If the change is confirme...