password sharing netflix

[ad_1] In 2017, Netflix Inc. tweeted that “love is sharing a password.” In 2023, Wall Street loves that the company has changed its tune.The video-streaming giant is cracking down on the ability of its users to share subscriptions across locations, a move that analysts say could push millions of borrowers to spring for their own plans. This strategy, along with the debut of a lower-cost tier with advertising, could keep user growth robust, supporting an extended rebound in the stock. “There are millions of people on shared accounts, and if you get a few bucks per month out of even a small percentage of them, that creates a huge recurring revenue base that can supplement current growth,” said Jamie Lumley, senior analyst at Third Bridge, who sees the crackdown as a “huge opportunity” for...