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[ad_1] Canada's Competition Bureau secured a court order allowing it to deepen a long-running investigation into the advertising market power of Alphabet Inc.'s Google.The watchdog's investigation started in 2020, and initially focused on whether Google was using its share of the video advertising business to gain power in the market for advertiser buying tools. That probe has been extended to look at Google's power across the display advertising technology business, the Canadian watchdog said Thursday. The agency said it was investigating the possibilities Google is using “predatory” pricing in the ad-tech market, reducing choices and hindering innovation in the market for online display ads. The court order compels the Mountain View, California-based company to produce evidence for t...

[ad_1] Weak results from Google, Snap and other big sellers of online ads are raising concerns that Wall Street's optimistic growth forecasts are setting investors up for rude surprise this year.Google, which dominates the $270 billion digital advertising sector, recently disappointed Wall Street when its 8.9% fourth-quarter ad revenue growth fell short of expectations. Snap, which owns social media app Snapchat and also relies heavily on advertising dollars, reported discouraging revenue for its most recent quarter. The misses have raised concerns that Wall Street's forecast of up to 14% growth in digital advertising in 2024 may be too rosy. “Alphabet's disappointing ad revenue numbers suggest that corporations worldwide are still uncertain about the pace of interest rate cuts from gl...

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Google Faces Widening Antitrust Probe Over Online Ads in Canada