Tag: netflix ads

Netflix’s Crackdown on Password Sharing Emboldens Stock Bulls
Technology

Netflix’s Crackdown on Password Sharing Emboldens Stock Bulls

[ad_1] In 2017, Netflix Inc. tweeted that “love is sharing a password.” In 2023, Wall Street loves that the company has changed its tune.The video-streaming giant is cracking down on the ability of its users to share subscriptions across locations, a move that analysts say could push millions of borrowers to spring for their own plans. This strategy, along with the debut of a lower-cost tier with advertising, could keep user growth robust, supporting an extended rebound in the stock. “There are millions of people on shared accounts, and if you get a few bucks per month out of even a small percentage of them, that creates a huge recurring revenue base that can supplement current growth,” said Jamie Lumley, senior analyst at Third Bridge, who sees the crackdown as a “huge opportunity” for...
Relief for Hollywood! Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Technology

Relief for Hollywood! Netflix Returns to Growth, Saying the Worst of Slowdown Is Over

[ad_1] Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. The streaming leader added 2.41 million customers in the third quarter, exceeding internal forecasts as well as expectations on Wall Street. Netflix grew in all regions of the world and said in a shareholder letter on Tuesday that it expects to sign up another 4.5 million globally this period.While Netflix isn't growing as quickly it was a couple years ago, the world's most popular TV network is back on a positive trajectory. More customers are signing up than earlier in the year, the company said Tuesday. That's good news for investors in Netflix and its peers who suffered steep stock-market losses earlier in the year. “Thank God...
Netflix Ad Plan Not Enough to Halt Roku’s 78% Stock Rout
Technology

Netflix Ad Plan Not Enough to Halt Roku’s 78% Stock Rout

[ad_1] Optimism about an ad-supported subscriber tier at Netflix Inc. has recently lifted shares of the video-streaming company. Optimism about an ad-supported subscriber tier at Netflix Inc. has recently lifted shares of the video-streaming company off multiyear lows, but that hasn't translated to Roku Inc.Shares in the platform for streaming services on Friday closed at their lowest level since February 2019 and have lost more than three quarters of their value since the start of 2022, the 12th-biggest drop in the Russell 1000 Index. While Netflix is up 36% since the market low in mid-June, Roku has lost about the same amount since then. Roku shares rose 4.7% on Monday, participating in a broad rally for equities. Netflix shares advanced 3.1%. Netflix, which reports third-quarter re...
Netflix to debut subscription with ads
Technology

Netflix to debut subscription with ads

[ad_1] Netflix said a subscription option subsidized by ads will debut in November across a dozen countries. Netflix said a subscription option subsidized by ads will debut in November across a dozen countries as the streaming service strives to jumpstart stalled growth.Netflix reported a loss of 970,000 subscribers in the second quarter along with stagnant profits, and its share price is down 63 percent from this time last year despite rising slightly on the ad-tier news. The new "Basic with Ads" subscriptions will be priced at $6.99 in the United States -- three dollars less than a no-ads basic option, Netflix chief operating officer Greg Peters said in a briefing. "The timing is great because we really are at this pivotal moment in the entertainment industry and evolution of that i...
$7 Netflix Streaming Plan Coming Soon With Advertising
Technology

$7 Netflix Streaming Plan Coming Soon With Advertising

[ad_1] Netflix Inc. will introduce an advertising-supported plan on Nov. 3, charging $7 a month for a subscription. Netflix Inc. will introduce an advertising-supported plan on Nov. 3, charging $7 a month for a subscription that the company bets will entice new budget-conscious customers and jumpstart growth. The lower-priced streaming package will debut in the US and 11 other countries, including Japan, France and Brazil, Netflix said Thursday. It will include four to five minutes of commercials per hour and offer a lower video quality than higher-priced tiers. Some programs won't be available because the company doesn't have the rights to show them with commercials. Netflix had long positioned its streaming service as a commercial-free alternative to cable, and has resisted cal...