Tag: Netflix Ad Plan

Netflix Ad Tier Hits 15 Million Users, Offers New Features
Technology

Netflix Ad Tier Hits 15 Million Users, Offers New Features

[ad_1] Netflix Inc.'s advertising-supported plan has reached 15 million global customers one year after its launch, the company said in a blog post Wednesday.The streaming service also announced new features for the plan, which costs $7 a month in the US, less than half the price of the standard plan. Subscribers can download films and TV shows and watch two streams simultaneously — at higher quality. Netflix also said it will let people who binge watch three episodes of a program in a row view a fourth without any advertisements. QR codes will be introduced to let viewers interact with the commercials. The ad tier was part of an effort to attract new subscribers to the service after signs-ups began falling last year. The service got off to a slow start with advertisers concerned they w...
Netflix’s Subscriber Growth Sparks Surge in Korean Drama Stocks
Technology

Netflix’s Subscriber Growth Sparks Surge in Korean Drama Stocks

[ad_1] Shares of South Korean drama producers jumped after Netflix Inc. said it added more subscribers than expected. Shares of South Korean drama producers jumped after Netflix Inc. said it added more subscribers than expected in the third quarter and touted the contribution of Asian shows. Astory Co. -- producer of “Extraordinary Attorney Woo,” which has racked up 402 million viewing hours -- opened up by its 29% daily limit before paring the gain. During the streaming giant's conference call, Netflix co-Chief Executive Officer Ted Sarandos mentioned the strength of the series and said the company is increasingly leaning on programs that are not made in English. The success of South Korean blockbuster survival drama “Squid Game” last year has sparked frenzied trading in related...
Relief for Hollywood! Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Technology

Relief for Hollywood! Netflix Returns to Growth, Saying the Worst of Slowdown Is Over

[ad_1] Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. The streaming leader added 2.41 million customers in the third quarter, exceeding internal forecasts as well as expectations on Wall Street. Netflix grew in all regions of the world and said in a shareholder letter on Tuesday that it expects to sign up another 4.5 million globally this period.While Netflix isn't growing as quickly it was a couple years ago, the world's most popular TV network is back on a positive trajectory. More customers are signing up than earlier in the year, the company said Tuesday. That's good news for investors in Netflix and its peers who suffered steep stock-market losses earlier in the year. “Thank God...
Netflix Ad Plan Not Enough to Halt Roku’s 78% Stock Rout
Technology

Netflix Ad Plan Not Enough to Halt Roku’s 78% Stock Rout

[ad_1] Optimism about an ad-supported subscriber tier at Netflix Inc. has recently lifted shares of the video-streaming company. Optimism about an ad-supported subscriber tier at Netflix Inc. has recently lifted shares of the video-streaming company off multiyear lows, but that hasn't translated to Roku Inc.Shares in the platform for streaming services on Friday closed at their lowest level since February 2019 and have lost more than three quarters of their value since the start of 2022, the 12th-biggest drop in the Russell 1000 Index. While Netflix is up 36% since the market low in mid-June, Roku has lost about the same amount since then. Roku shares rose 4.7% on Monday, participating in a broad rally for equities. Netflix shares advanced 3.1%. Netflix, which reports third-quarter re...