MrBeast posts first video on X and gets Elon Musk boost! Will it bolster X’s video-first strategy?
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Ever since he took over X (formerly Twitter), billionaire Elon Musk has implemented a myriad of changes on the microblogging platform. It started with mass layoffs which saw the reduction in over 80 percent of X's workforce. Then, Musk stopped legacy verification and brought out Twitter Blue, following which Larry the Bird was phased out and Twitter was officially rebranded to X. All these changes have been introduced in a bid to make it a super app that can compete with China's WeChat, offering services such as audio, video, messaging, and potentially payments and banking. However, that isn't attracting advertisers on the platform, even though X's latest move involves becoming a “video-first platform”. Know all about it.
X video-first platform strategy gets MrBeast boosterX has ...