Pitched battle: PhonePe announces Indus Appstore for Android developers to take on Google
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PhonePe on Saturday announced the launch of Indus Appstore developer platform, wooing Android app developers with the promise of zero platform fee or commission for in-app payments, as the digital payments firm made a bold and decisive move to confront the might of Google in the app marketplace with the Made-in-India app store.Akash Dongre, Co-Founder of Indus Appstore rued that app developers are forced to work with only one app store - Google Play Store - for distributing their apps, and vowed that the new offering will be a credible alternative, more localised, with better app discovery and consumer engagement. The Indus Appstore Developer platform comes with sweeteners - app listings on it will be free for the first year, after which a nominal annual fee will apply. Moreover,...