Tag: microsoft call of duty

EU backs Microsoft buying Call of Duty maker Activision Blizzard. But the $69B deal is still at risk
16May By adminNo Comments
Technology

EU backs Microsoft buying Call of Duty maker Activision Blizzard. But the $69B deal is still at risk

[ad_1] The European Union on Monday approved British regulators have rejected it and U.S. authorities are trying to thwart it.The acquisition, sweetened by Microsoft's promises to automatically license Activision games to cloud gaming platforms, “would no longer raise competition concerns and would ultimately unlock significant benefits for competition and consumers,” said the European Commission, the 27-nation bloc's executive arm and top antitrust watchdog. The commission's approval “has removed one potential major roadblock for this deal” but “it doesn't necessarily mean they're in a stronger position” to overturn the U.K.'s rejection, said Liam Deane, a game industry analyst for tech research and advisory firm Omdia. The all-cash deal announced more than a year ago has been scrutini...
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Microsoft-Activision deal: Key things to know
27Apr By adminNo Comments
Technology

Microsoft-Activision deal: Key things to know

[ad_1] Microsoft on Wednesday faced its biggest challenge yet in its effort to buy US video game powerhouse Activision Blizzard, with the decision by the UK to block the deal.The transaction, which was expected to be finalized this year, would beef up Microsoft's muscle in the booming gaming market while playing to its strengths in software and cloud computing. Here are key things to know about the blockbuster transaction: - Video game titans -Buying Activision, the maker of "Call of Duty" and "Candy Crush", would make Microsoft the third-largest gaming company by revenue, behind Tencent and Sony.China-based Tencent is the biggest player in terms of revenue, dominating the Asian market and investing in game studios across the world.The firm owns Riot Games, maker of battle royale hit "L...
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Microsoft tells UK it will license ‘Call of Duty’ to Sony for 10 years
9Mar By adminNo Comments
Technology

Microsoft tells UK it will license ‘Call of Duty’ to Sony for 10 years

[ad_1] Microsoft said it would license Activision Blizzard's "Call of Duty" (CoD) to Sony for 10 years to address concerns raised by Britain over its $69 billion takeover of the games maker, according to a document published by the regulator. Microsoft last month struck a similar deal with Nvidia Corp's gaming platform, dependent on it getting the go-ahead for the much-contested acquisition. Microsoft President Brad Smith had said he hoped that rival Sony - which has strongly opposed the takeover - would consider doing the same type of deal. Britain's Competition and Markets Authority (CMA) in February said the deal could weaken the rivalry between Microsoft's Xbox and Sony's PlayStation, and stifle competition in cloud gaming. It suggested that structural remedies could be nee...
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Microsoft claims to have no idea why ‘Call of Duty’ franchise is special
4Jan By adminNo Comments
Technology

Microsoft claims to have no idea why ‘Call of Duty’ franchise is special

[ad_1] Last year in January Microsoft announced it would spend USD 68.7 billion to acquire Activision Blizzard, highlighting how it would get 'Call of Duty', 'Warcraft' and 'Candy Crush' for that fee. American tech multinational Microsoft, which a year ago announced its plans to acquire Activision Blizzard, might keep 'Call of Duty', the video game company's iconic franchise, from appearing on Sony's PlayStation. According to The Verge, an American technology news website, last year in January Microsoft announced it would spend USD 68.7 billion to acquire Activision Blizzard, highlighting how it would get 'Call of Duty', 'Warcraft' and 'Candy Crush' for that fee. However, the new website has reported that Microsoft's lawyers are suddenly pretending they have no idea why 'Call of...
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