meta platforms share price

Strong showing by Alphabet, Meta signal ad market rebound underway

26Oct

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Technology

Strong showing by Alphabet, Meta signal ad market rebound underway

[ad_1] A rebound in the advertising businesses of Google, Meta and Snap signaled that the growing adoption of artificial intelligence was drawing marketers to digital platforms even in an uncertain economy.The three companies surpassed quarterly revenue expectations this week and each posted positive metrics for their ad businesses. "AI is helping advertisers find as many people as possible and their ideal audience for the lowest possible price," said Philipp Schindler, chief business officer at Alphabet's Google. The company has been doubling down on the technology with tools such as Performance Max, which uses AI to decide how marketing budgets should be distributed across Google's ad network.Schindler said that the retail segment was particularly strong during the July-September peri...

Meta’s Rally Doesn’t Need a Hand From TikTok Ban

8Mar

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Technology

Meta’s Rally Doesn’t Need a Hand From TikTok Ban

[ad_1] A good year for Meta Platforms Inc. investors has the potential to get better still — even without the boost that a ban on Chinese rival TikTok would undoubtedly bring. The Facebook-owner's stock has surged 54% this year, the fifth-best performer among components of the Nasdaq 100 Index, as the company pledges to be a more efficient business. Those gains look likely to extend on Tuesday after Bloomberg reported that Meta plans to cut thousands more jobs. The shift in strategy puts the firm more in tune with a market where investors are favoring cost controls and earnings over growth. And with the stock still cheap relative to its own history, analysts are turning increasingly bullish. Such optimism would only increase should US lawmakers succeed in a push to outlaw Chinese ...

Italy pursues Facebook-owner Meta for $925 million in sales taxes

23Feb

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Technology

Italy pursues Facebook-owner Meta for $925 million in sales taxes

[ad_1] Facebook parent company Meta faces a potential tax bill of around 870 million euros ($925 million) in Italy after prosecutors launched an investigation into the company, two sources with direct knowledge of the matter said on Wednesday.The investigation was opened by Milan magistrates at the request of the European Public Prosecutor's Office (EPPO), which asked the Guardia di Finanza police and the Italian Revenue Agency to checks if there is a case for user registrations to be subject to tax. "We strongly disagree with the idea that providing access to online platforms to users should be charged with VAT," a Meta spokesperson said in an emailed statement to Reuters. The spokesperson added that the company takes its tax obligations seriously, pays all tax required in the countri...

14Feb

By adminNo Comments

Technology

Meta business chief to depart

[ad_1] Meta Platforms said on Monday Chief Business Officer Marne Levine was leaving the owner of Facebook after a 13-year stint. Fifty-two-year-old Levine, appointed as the company's first chief business officer in 2021, has served in various other executive positions at the social media company, including chief operating officer of Instagram. The company said it expanded Nicola Mendelsohn's role as head of global business group and named Justin Osofsky as head of online sales, operations and partnerships, in the wake of Levine's imminent departure. Mendelsohn will handle the company's relationships with top marketers and agencies for all of its apps, while Osofsky will be leading sales and operations focused on growing small- and medium-sized businesses on Meta's platforms. T...