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Meta to ask EU users’ consent to share data for targeted ads

2Aug

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Meta to ask EU users’ consent to share data for targeted ads

[ad_1] Social media giant Meta on Tuesday said it intends to ask EU-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators.It said the changes were to address "evolving and emerging regulatory requirements" amid a bruising tussle with the Irish Data Protection Commission which oversees EU data rules in Ireland, out of which Meta runs its European operations. European regulators in January had dismissed the previous legal basis -- "legitimate interest" -- Meta had used to justify gathering users' personal data for targeted advertising. Currently, users joining Facebook and Instagram by default have that permission turned on, feeding their data to Meta so it can generate billions of dollars fro...

Meta fined 390M euros in latest European privacy crackdown

[ad_1] European Union regulators on Wednesday hit Facebook parent Meta with hundreds of millions in fines for privacy violations and banned the company from forcing users in the 27-nation bloc to agree to personalized ads based on their online activity. European Union regulators on Wednesday hit Facebook parent Meta with hundreds of millions in fines for privacy violations and banned the company from forcing users in the 27-nation bloc to agree to personalized ads based on their online activity. Ireland's Data Protection Commission imposed two fines totaling 390 million euros ($414 million) in its decision in two cases that could shake up Meta's business model of targeting users with ads based on what they do online. The company says it will appeal. A decision in a third case inv...

EU set to bar Meta from ads based on personal data

[ad_1] Meta will only be able to run advertising based on personal data with users' consent, according to a confidential EU privacy watchdog decision. Meta will only be able to run advertising based on personal data with users' consent, according to a confidential EU privacy watchdog decision, a person familiar with the matter said on Tuesday, in a blow to the U.S. social network. The Irish data protection agency, which oversees Meta because its European headquarters is located in Dublin, has been given a month to issue a ruling based on the European Data Protection Board's (EDPB) binding decision. The EDPB will likely require the Irish body to hand out fines, the person said, asking not to be named because of the sensitivity of the issue. Big Tech's targeted ad model and how d...