Meta Tests New AI Features Across Apps in Bid To Boost Appeal
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Meta Platforms Inc. is betting artificial intelligence will convince people to spend more time on its social media apps next year and is using the technology to make the biggest changes across its platforms since introducing short-form video Reels in 2020.The company is currently testing more than 20 different generative AI features from search to ads, business messaging and more, across Facebook, Instagram, Messenger and WhatsApp. Eventually it will apply those tools globally. “We always come back to, ‘How do we create a better community? How do we help people express themselves? How do we build more useful products,'” Ahmad Al-Dahle, Meta's vice president of generative AI, said in an interview. “That generally shows up in the metrics if we do a good job. We see more usage, pos...