Tag: mcdonald

[ad_1] When McDonald's first opened for business in the 1940s, its workers stood at physical counters, its burgers and fries were listed on paper menus, and its customers paid cash to its human cashiers.How quaint. Big Mac, as it is popularly known, has taken to big tech in every way imaginable way. Today technology so infuses every aspect of McDonald's business that it would only be a slight exaggeration to call it a tech company that happens to sell burgers.   McDonald's mobile app; its human-less, order-taking kiosks; its digitized menus that change based on trends, the weather and more; and even its generative AI - together, these enable McDonald's to eke out additional sales and efficiencies worth billions of dollars to the company, which has 40,000 locations in roughly 100 countri...

[ad_1] McDonald's Corp. is turning to Alphabet Inc.'s Google to build out an AI chatbot that will help its army of restaurant workers get quick answers to questions like how to clean an ice cream machine.Called “Ask Pickles,” the bot will be trained on everything from manuals to data generated by equipment at restaurants. It will give workers guidance on the spot, potentially boosting productivity in an industry where every second counts. The test is one of the initiatives McDonald's is implementing as it rolls out Google Cloud's data and generative artificial intelligence tools in restaurants around the world, highlighting the increasing importance of technology and digital channels to the chain's business. McDonald's mobile app, kiosks and delivery now account for more than 40% — or a...