Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says
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A slew of advertisers including Volkswagen AG, Europe’s largest carmaker, Pfizer Inc. and General Mills Inc. have said they’re pausing spending on Twitter.
Advertising clients are “really worried” about their promotions featuring alongside “extreme content” on Twitter Inc.'s platform, and its new owner must address moderation concerns, advertising guru Martin Sorrell said. A slew of advertisers including Volkswagen AG, Europe's largest carmaker, Pfizer Inc. and General Mills Inc. have said they're pausing spending on the platform while they wait to see how it evolves under billionaire Elon Musk's ownership. Musk must also “staunch the flow” of good people leaving his company if he wants to achieve a turnaround, the S4 Capital Plc executive chairman told Bloomberg Radio. Sorrel...