A Man, a Van, a Plan: Twitch CEO Seeks to Charm Angry Streamers
[ad_1]
In recent years, as Twitch fended off territorial incursions from YouTube, the livestreaming service did whatever it could to hang on to top performers: signing them to exorbitant, exclusive contracts, offering them favorable cuts of subscription revenue and even handing out free tickets to the Super Bowl. Now under mounting pressure from its owner Amazon.com Inc. to cut costs, the company's new chief executive officer is testing out a less expensive way of strengthening its bond with the creative community — a cross-country, listening tour. Since taking over in March, Dan Clancy, the platform's new guitar-playing, folk-music-loving CEO, has been traveling around the US in a van, meeting with prominent celebrity streamers and lending an ear to their ideas and concerns. Along t...