Multiverse of marketing madness: 2024 will see social media influencers radically change traditional marketing
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Cinema or politics, chocolates or perfume... social media influencers cover it all and are set to spread their influence further and wider in 2024 with MNCs, movie stars and even politicians using them to reach target audiences, bypassing mainstream media and traditional marketing avenues.‘Influencer' entered the lexicon in a big way in 2023. The tribe will become more visible and more effective in disseminating myriad messages as a new year in which the growth of social media platforms is a virtual certainty stretches ahead. We are now on WhatsApp. Click to join An influencer can be any person who has a significant following on a social media platform and holds considerable sway or ‘influence' over his or her followers. A product, brand or celebrity endorsed, used or reviewed by...