Google Mulled Building Private Search in Wake of Tech Scandal
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Alphabet Inc.'s Google considered creating a more private way to search the internet that wouldn't track the sites users visited, according to testimony from a senior vice president in the government's landmark antitrust case against the company.The year was 2019 and Google was in defense mode as tech companies dealt with the fallout from the Cambridge Analytica scandal, in which the personal data of as many as 87 million Facebook users was secretly scraped and mined for voter insights. We are now on WhatsApp. Click to join. Google ultimately rejected the idea, according to testimony from Prabhakar Raghavan, a senior vice president at the company. In part, that was because of how a so-called Incognito Google could hurt the company's advertising revenue. “One of the concerns was i...