Tag: indian consumer

How Indian tech savvy consumers are creating superstars in the consumer tech market
21Mar By adminNo Comments
Technology

How Indian tech savvy consumers are creating superstars in the consumer tech market

[ad_1] If you are a modern Indian consumer, chances are, you're reading this article on your mobile phone as you relax in the back of an Ola, or on a laptop, while you catch a break from work. Today's Indian consumer demands much more than his/ her needs met. He/ she wants luxury, entertainment, and quality experiences while shopping or making payments.That's why in the vast landscape of consumer technology, emerging markets like India stand out as a hotbed of entrepreneurial activity, with a plethora of startups disrupting traditional industries and attracting significant funding. Also Read: What we know so far about the rumoured Apple smart ring and is wearable tech worth it? The combination of a higher disposable income and digital adoption are the driving force for India's consumer ...
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In digital age, here is why the Indian consumer should care about ESG
6Feb By adminNo Comments
Technology

In digital age, here is why the Indian consumer should care about ESG

[ad_1] In recent years, you must have heard of Environmental, Social, and Governance (ESG) and how companies are embracing ESG principles. If you think this trend is just a corporate one, think again. ESG has direct implications for consumers, moulding purchasing decisions and creating a more sustainable and ethical marketplace. Moreover, in this digital age with all information at our fingertips, ESG principles are converging with technology to transform the consumer landscape in India.Recent reports show that ESG investments in India have increased from US$330 million in 2019 to US$1.3 billion in 2023, proving the significance of ESG. Companies need ESG not just to cater to the consumer; investors are duly interested in companies with ESG-focused practices, because the resulting regul...
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