Viewing habits developed during COVID here to stay: BenQ
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India's viewing patterns have shifted from family viewing to personalised content consumption which is here to stay, as per Taiwanese display solutions company BenQ.The company spoke to PTI on aspects of business transformation post-COVID pandemic, and the future trajectory in the most populous country of the world - India. "Prior to the pandemic, the major mode of content consumption was centred around family viewing. However, there has been a noteworthy shift towards more personalised content consumption. Screen time has increased substantially compared to the pre-COVID era and remains high, even after the pandemic. This suggests that the habits developed during COVID are here to stay," Managing Director for the company in India Rajeev Singh said. We are now on WhatsApp. Click ...