How Indian tech savvy consumers are creating superstars in the consumer tech market
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If you are a modern Indian consumer, chances are, you're reading this article on your mobile phone as you relax in the back of an Ola, or on a laptop, while you catch a break from work. Today's Indian consumer demands much more than his/ her needs met. He/ she wants luxury, entertainment, and quality experiences while shopping or making payments.That's why in the vast landscape of consumer technology, emerging markets like India stand out as a hotbed of entrepreneurial activity, with a plethora of startups disrupting traditional industries and attracting significant funding. Also Read: What we know so far about the rumoured Apple smart ring and is wearable tech worth it? The combination of a higher disposable income and digital adoption are the driving force for India's consumer ...