Secondhand shopping: What If Buying Used Clothes Was as Easy as Buying New?
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A new browser extension wants to make secondhand shopping easier by suggesting used options when a customer shops online for new clothes.
Finding exactly the type of clothing you want or need secondhand can be a slog. A new company called Beni aims to make the process easier by suggesting used items while a customer is shopping online for new ones. The goal, says Beni Co-Founder and Chief Executive Officer Sarah Pinner, is to make buying resale “as easy as buying new, so buying new isn't just the default.”Beni was founded in May 2021, and its browser extension became available for public use in the US and UK in September. The startup has raised just over $1 million, with investors that include XYZ Venture Capital and Chingona Ventures.Users begin by downloading the Beni browser...