Meta Platforms rolls out X (Twitter) rival Threads in European Union; eyes big spike in users
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Facebook owner Meta's text-based app Threads arrived in the European Union on Thursday, months after its global launch in July, Meta CEO Mark Zuckerberg said. Threads is a spin-off of the Instagram photo app and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase last year."Today we're opening Threads to more countries in Europe. Welcome everyone," Zuckerberg said on Threads. Threads went live in 100 countries earlier this year but not in the EU. Meta officials cited regulatory clarity as the reason for delaying the social network's arrival in Europe. Meta has repeatedly come under the EU's regulatory microscope, especially over concerns about how it uses people's data to serve highly t...