Tag: google ads

Crypto scammers use ‘wallet drainer’ ploy on Google and X ads, rake in $59 mn in phishing scams: Report
25Dec By adminNo Comments
Technology

Crypto scammers use ‘wallet drainer’ ploy on Google and X ads, rake in $59 mn in phishing scams: Report

[ad_1] In a troubling trend spanning the past year, cybercriminals have orchestrated a series of phishing scams to pilfer millions of dollars in cryptocurrency assets via deceptive ads on major platforms, including Google and X. Uncovered by cybersecurity experts at ScamSniffer, these scammers are employing a sinister tool known as 'wallet drainers' to carry out their nefarious schemes in phishing scams. Disclosed in a recent blog post, ScamSniffer reveals that the initial detection of this wallet drainer occurred within Google search ad phishing, later making its way into a set of X phishing ads shared by ZachXBT. A recent examination of ads in X's feeds showed that nearly 60 percent of phishing ads utilised this specific drainer. We are now on WhatsApp. Click to join. Between March ...
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Google plans to bring ads to its AI-powered Search Generative Experience
25Oct By adminNo Comments
Technology

Google plans to bring ads to its AI-powered Search Generative Experience

[ad_1] On Tuesday, Google's parent Alphabet announced its third-quarter earnings and witnessed significant growth in all its businesses. But the biggest earner was its Search business which saw an 11 percent growth year-on-year and reached $44 billion. Search has also seen a wider implementation of AI integration, also known as Search Generative Experience (SGE). Now, Google wants to turn SGE into a sustainable revenue generator and bring ads to this space as well. During the call, Google also highlighted that it views SGE as the potential product that can eventually replace Search.According to a report by The Verge, Google CEO Sundar Pichai underlined the company's commitment to finding native formats to experiment with how ads in SGE work on the earnings call, and how its content flow...
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Five things we learned at the US Google antitrust trial
19Oct By adminNo Comments
Technology

Five things we learned at the US Google antitrust trial

[ad_1] US government lawyers rested their case on Tuesday in the landmark antitrust trial against Google after five weeks of testimony that saw some of big tech's most senior executives take the stand.At the heart of the case is Google's search engine and whether the company has acted illegally to preserve its overwhelming dominance. Here are five things we have learned so far at the trial: - Apple makes billions on Google -Apple's intricate relationship with Google was the trial's main source of intrigue, as the US government contends that it is by paying billions of dollars to the iPhone maker every year that Google is able to maintain its monopoly.Exactly how much has yet to be made public, but according to some estimates mentioned in evidence, every year Google pays a total of ten b...
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5 things about AI you may have missed today: AI predicts staff exits, tough AI chip export rules and more
31Jul By adminNo Comments
Technology

5 things about AI you may have missed today: AI predicts staff exits, tough AI chip export rules and more

[ad_1] AI can now predict the employability period of worker; Global AI Chipset Market to Exceed $700B by 2031; Thoughtworks unveils generative AI product accelerator; Google Ads introduces AI-powered auto-generated advertisement tool- this and more in our daily AI roundup. Let us take a look.1. AI can now predict the employability period of workersAI can predict when an employee will quit and thereby help with workforce planning. According to a Stuff report, It analyses HR data like salaries, reviews, and demographics, but now, it can seemingly predict staff exits too. This can aid managers in retaining staff by taking necessary action or discussing career goals. However, not small companies, it can benefit organisations with over 250 employees by providing valuable insights to create ...
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Google Expands Visibility Into Who’s Behind Its Ads
30Mar By adminNo Comments
Technology

Google Expands Visibility Into Who’s Behind Its Ads

[ad_1] Alphabet Inc.'s Google is launching a tool to make its advertising service more transparent, following rivals like Meta Platforms Inc. and Twitter Inc. that years ago released public, searchable archives of the ads that run on their digital platforms.“Transparency breeds trust with people and with our partners, and helps keep us accountable for the work we do,” Dan Taylor, Google's vice president of global ads, said in a press briefing ahead of the announcement. “One thing we've heard loud and clear from users is that they want to know more about who is showing them the ads that they are seeing online.” The Ads Transparency Center will be a searchable hub of all ads served in the last 30 days from Google's list of verified advertisers, the company said Wednesday in a blog post. I...
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Factbox-The sun never sets on Google’s antitrust woes
27Jan By adminNo Comments
Technology

Factbox-The sun never sets on Google’s antitrust woes

[ad_1] Alphabet Inc's Google, whose clout in search, the Android smartphone operating system and online advertising upended those markets, faces antitrust fights in the United States, Europe and India. Alphabet Inc's Google, whose clout in search, the Android smartphone operating system and online advertising upended those markets, faces antitrust fights in the United States, Europe and India.The following are some of the antitrust battles Google is fighting globally: INDIA: Google lost a big fight in India in mid-January when the Supreme Court refused to block an order from the Competition Commission of India which required Google to remove restrictions from its popular Android smartphone operating system. The order, for example, requires Google to allow users to delete apps like its...
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US sues Google over digital ads
25Jan By adminNo Comments
Technology

US sues Google over digital ads

[ad_1] The Justice Department and several states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition. The US Justice Department and several states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition.The government alleges that Google's plan to assert dominance has been to “neutralize or eliminate” rivals through acquisitions and to force advertisers to use its products by making it difficult to use competitors' products. The antitrust suit was filed in federal court in Alexandria, Virginia. Attorney General Merrick Garland was expected to discuss it at a news conference later Tuesday. The DOJ's suit accuses Google of unlawfully monopolizing the way ads are served online by excluding competitors. This inc...
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Google Ad Manager outage hits New York Times, Washington Post, Wall Street Journal and more
10Dec By adminNo Comments
Technology

Google Ad Manager outage hits New York Times, Washington Post, Wall Street Journal and more

[ad_1] Google Ad Manager outage affected New York Times, Washington Post, Wall Street Journal and Los Angeles Times. A Google service relied upon by many large websites to sell and display ads was down for about three hours Thursday, denying major news publishers revenue during the crucial holiday period, two sources familiar with the matter said. "The issue with Google Ad Manager has been resolved and ad serving has now been restored for the affected users,” Google said in a tweet on Thursday evening. “We apologize for the inconvenience.” News websites such as the New York Times, Washington Post, Wall Street Journal and Los Angeles Times were being affected by the issue, one of the sources said. Another said the lost revenue for one large news website was thousands of dollars ...
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Gaming Google on climate change: Oil firms use search ads to greenwash, says study
3Nov By adminNo Comments
Technology

Gaming Google on climate change: Oil firms use search ads to greenwash, says study

[ad_1] Google is selling oil firms valuable digital real estate that they use to downplay their role in climate change. Google is selling oil firms valuable digital real estate that they use to downplay their role in climate change, despite the search engine giant pledging it would stop taking money for ads that counter the scientific consensus on global warming, a new report shows.Researchers with the Center for Countering Digital Hate (CCDH), a U.S. nonprofit group that studies disinformation online, examined more than 32,000 search ads on Google's U.S. site, paid for by major fossil fuel companies, targeting 61,000 different climate-related queries over the past two years. It found that the firms were purchasing ads on Google's front page to display to users searching terms like "n...
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